Taanya Sarma's The Wild Cat, released in December 2017, started its journey as a rage and established itself as one of the most popular and sought after books on Amazon.
The Wild Cat drew special interest and attention of book lovers with its intriguing cover page and a sensational blurb. Being an erotic mystery narrative, the cover had to be made both dark and sensual, as was achieved by the design. Multiple reviews on Amazon and other review portals applauded the finesse and attractiveness of the cover. Many even professed in their reviews that it was the sole reason why they picked up the book in the first place. The tagline and the blurb, which are meant to give a brief and tantalising insight into the story, achieved that objective amazingly well. It is a thriller narrative surfing on the important, but often neglected, issue of online dating and its pitfalls, and the blurb captures that aesthetic nicely, while also not revealing too much.
The success of The Wild Cat, is as much attributed to the first wave of response it received from bloggers and reviewers, as to design and presentation of the book itself. With a rating of 4 stars out of 5 on Amazon, The Wild Cat was one of the fastest rising books to the bestseller category on the website. Involvement of the media is where the the book received a major boost in its visibility. It received immense love and support from social media influencers, popular content blogs, radio medium and even a Hollywood producer. Here is what some of them had to say:
A very interesting book, especially for young girls to understand the danger that exists in this society with online predators ~Alma Guzman, Executive Producer Hollywood.
Sex, suspense, power, struggle, murder attempt and well developed characters. This book has all the masala to be the next blockbuster Bollywood flick. A must read for sure. ~ RJ Khurki, Zabardast Hit 95 FM
Truth is indeed stranger than fiction. This gripping story based on true events will keep you hooked till the very last page. ~ Antil, Scoopwhoop
While content and marketing form one half of a book's success, an efficient and thorough distribution is what brings all these marketing efforts to fruition. The book:
- Had the first print run of 2000 copies, all of which were sold out in the first four months itself.
- Ran through the distribution channels of 30+ distributors.
- Was made available at all popular book stores like Crossword in major cities across the country.
Taanya Sarma also featured in the first edition of the Invincible Magazine, where she spoke about The Wild Cat and what motivated her to write about the elusive dangers of the online dating world. Even after almost a year of its release, the book continues to receive orders and good reviews across all platforms.